Mo-Sys for Virtual Production and Robotics
Mo-Sys Academy announces new Virtual Production courses and aims to close the skills gap in the virtual production sector as it faces surging demand for trained technicians. Mo…
Zero Density
Zero Density provides integrated solutions for virtual production with real time motion graphics .
Green Screens vs LEDs
LED-based virtual production has become a bit of a buzzword in recent months, so it may be tempting to avoid green screens altogether – but in most cases, that’s a mistake.
Is Virtual Reality Worth the Investment?
Virtual Reality for production first came to life about 25 years ago. There were many challenges in those days because of slower computers, graphic cards and various other challenges that designers had to work with in order to make realistic looking virtual sets. Often this was because of the technical restrictions and head room of the render engines and typical graphic cards of the time. Two and a half decades later it’s a very different playing field. Gaming engines have taken a major role in making virtual reality production worth while. These render engines can render photo realistic sets through the use of volumetric and dynamic lighting, 4k textures, high tech shading algorithms. Graphic cards from companies such as Nvidia now offer incredibly fast cards that allow 4k real time compositing plus the additional shading, lighting techniques for incredible realism. For those producers and companies thinking about virtual production for the first time one should consider this as a perfect time to begin working with virtual reality. Some companies and production houses such as Jett Sets have entered their 10th year in VR production and have entered new high tech territory. This includes 4k, multi-camera VR production and live streaming for their clients. Dynamic and photo realistic sets allow a producer to create a scene that would otherwise blow a budget if it required a traditional hard set or an enormous studio to build it out. There are also time constraints attached to building out large sets. Virtual sets also allow complete environments with individual rooms, ceiling, outdoor spaces etc. The green screens don’t have to be huge for these large virtual environments and the unimaginable is now possible through VR production. These virtual sets don’t need maintenance, can be changed with ease, need no storage, build or breakdown. There can also be built at a fraction of the cost of a hard, traditional set. This also allows the user to integrate with real foreground or BG practical set pieces. Jett Sets has been designing, building and operating in the virtual production space for over 10 years now. As a result of the success with VR production, many clients who have been working with VR are making this a standard practice for their ongoing productions.
New photorealistic capabilities
This is a small example of the capabilities of our engine. It demonstrates the photorealism that can be created with character and faces. Click on the link.https://www.youtube.com/watch?v=K-VyoqRB5_g
Will VR Technology Change Marketing Forever?
DECEMBER 2, 2016 Virtual reality (VR) technology has been discussed and hinted at for years, but we’ve finally seen some significant progress made this year. And while there’s still a lot of ground to be made before it can be considered a mainstream technology, now’s the perfect time to take a look at the role of VR in business and how it will impact marketing, specifically. What is VR? “Virtual reality is the term used to describe a three-dimensional, computer generated environment which can be explored and interacted with by a person,” explains Virtual Reality Society. “That person becomes part of this virtual world or is immersed within this environment and whilst there, is able to manipulate objects or perform a series of actions.” Related: Why Virtual Reality Is Vital Thanks to consumer interest and new developments, the technology behind VR is becoming cheaper and more cost-effective. This is leading to enormous buzz and demand in the marketplace, as well as interest among businesses that want in on the action. Why is VR so effective? If you don’t have any experience with VR, then you’re probably wondering what all the fuss is about. If we had to break it down into four concise bullet points, it would go as follows: Novelty. For starters, VR has the “hip” factor. Its’ new, it’s cool and it’s something that’s never been seen before. That, in and of itself, creates an allure in the marketplace. Immersive. Over the years, media has become more and more immersive. From television and video games to social media and mobile devices, the more visually stimulating and engaging a technology is, the more effective it is. Memorable. Did you know that the human brain processes images an astounding 60,000-times faster than text? It would stand to reason, then, that VR experiences are even more memorable than images, which keeps people coming back for more. Story-based. Finally, VR is often rooted in storytelling. Anytime you have a visual medium that can be used for storytelling, you have a recipe for success. VR technology is here to stay. From personal use to business applications, it’ll be exciting to see the advancements made in the coming months. Related: Virtual Reality Is Proving a Powerful Vehicle for Disaster Relief, Social Causes How is it being used? As mentioned, the potential for leveraging VR technology in marketing is (pardon the pun) virtually unlimited. Let’s take a look at some of the uses: Incredible experiences. With VR, you can suddenly transport your customers to any scene in the world (or even your imagination). Marriott recently did this by partnering with Framestore VR Studio and Relevant to take customers on virtual tours of vacation destinations like Hawaii and London. It was a smashing success and shows just how powerful VR can be. Customer education. What better way to teach customers about a certain topic than by actually involving them? This is what the Hacienda Patron tequila distillery recently did by giving customers a behind-the-scenes look at what goes on during the production process. As a result, customers felt a closer connection to the brand. Fresh innovation. While newspapers are quickly dying off, leading companies are looking for ways to stay relevant. The New York Times has done this by releasing a series of VR films to its subscribers this year. Related: How This Couple Is Amalgamating Virtual Reality with Architectural Visualization The possibilities are endless and marketers are anticipating even more advancements in VR technology so that they can further utilize this powerful storytelling medium. Putting it all together. VR technology is exciting and promising, especially in the marketing industry. It has the potential to totally and utterly revolutionize the way in which markers engage customers, which will have a lasting impact on businesses everywhere. What do you think?